For foreign consumer goods companies eyeing the Chinese market, the best way to do so is to sign up for the Consumer Goods Exhibition Area of the CIIE. The expo provides a golden opportunity for its exhibitors, of which many are Fortune 500 companies and industry leaders, where they can meet hundreds of thousands of buyers and accomplish deals. CIIE becomes the window for many leading companies of different sectors and different countries to showcase their products and services.

SunFarm Products Ltd. is one of the Canadian consolidated food exporters that provides brand management, wholesale distribution, and supply chain services for the Canadian food and beverage industry. As one of the exhibitors since the 1st CIIE tradeshow, We love to introduce our products and services, share our knowledge and insight of the industry trend, as well as convey our company values.

In the past three years, the CIIE has delivered numerous success stories for businesses and there are more to come.

Deals reached for one-year purchases of goods and services in CIIE 2020 crossed the mark of USD 72.62 billion. The number of visitors almost reached 1 million, while 181 countries, regions and international organizations participated in this year’s expo. Sixty-seven countries and international organizations had their pavilions, including the WTO, UNIDO and International Trade Center. More than 3,800 overseas companies exhibited and offered approximately 400 new products, technologies, and services. More than 150,000 buyers from around the world are to attend the CIIE. In addition to the general public, around half a million registered professionals visited the expo.

Over the past three editions, catering to the increasing demand from global businesses, the scale of the exhibition area has continued to grow, from 30,000 square meters in 2018 to 90,000 square meters in 2020. Themed “Create a Better and Healthy Life Together”, the area will be divided into five sections – Intelligent Life and Household Appliances, Sporting Goods and Events, Beauty and Cosmetics, Household Articles and Decoration Design, and Fashion Trends and Works of Art.